When analyzing the data for the months of August and October, a notable pattern emerges. October stands out as the month with both the highest and lowest acquisition numbers, recording 272 and 44 respectively. This observation suggests a reverse pattern following a decline in acquisition.
Digging deeper into user demographics, we find that 53.61% of our user base identifies as students, making it the dominant occupation category. Similarly, in terms of age distribution, 57.82% of our users fall within the 20-29 age group. Additionally, when considering the income range of our users, 42.65% of them have an income below 10 Million Rupiah, and 62.06% derive their income from wages (gaji). These findings align with our segmentation efforts, indicating that our targeting strategies resonate with the student demographic and the age group of 20-29. However, there is a need for improvement in targeting other segments based on their financial stability. By identifying and focusing on segments beyond the student and young adult demographics, we can improve our overall customer segmentation and effectively tailor our products and services to cater to the unique financial needs of each segment. This will help us enhance customer satisfaction, drive engagement, and foster long-term relationships with a broader customer base.
